The Idol
HBO teamed with Sam Levinson & Abel Tesfaye in the launch their highly anticipated series, The Idol, strategically premiering three AV spots on-site during the The Weeknd's sold out North American stadium tour
Sick & Twisted
New York Tour Stop "Title" Premiere
13.7 Million Views across Social Media in the first 24 Hours
The Gutters of Hollywood
Las Vegas Tour Stop "Cast" Premiere
22.1 Million Views across Social Media in the first 24 Hours
All the Monsters
Los Angeles Tour Stop "Narrative" Premiere
19 Million Views across Social Media in the first 24 Hours