The Idol

 

Love it or hate it, The Idol was an enormous amount of fun while it lasted. HBO's marketing campaign inovatively kicked off at The Weeknd's sold out New York stadium tour stop and would go on to win 9 Clio Awards and garner over 300 million views across social media.

 

 

Sick & Twisted

 

 

 

Premiering on-site at the New York Tour Clio Gold Award & 17 Million Views across Social Media in the first 48 Hours

 

 

All of the Monsters

 

 

 

Premiering on-site at the Los Angeles Tour Stop Two Silver Clio Awards & 19 Million Views across Social Media in the first 24 Hours

 

 

Rockstar

 

 

 

HBO's Second Most Successful Asset Release Two Silver Clio Awards, One Bronze Clio Award & 42 Million Views across Social Media in the first 48 Hours

 

 

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